Olena Kurchyna presents ÉLAN at an exhibition in Dubai

Olena Kurchyna, the co-founder of the ÉLAN brand, participated in the largest B2B event for beauty professionals in the Middle East, “Beautyworld Middle East” exhibition in Dubai, which took place from October 30 to November 1.

“Beautyworld Middle East beauty industry exhibition serves as an excellent platform to connect with partners. Currently, we are actively gearing up for the registration and launch of ÉLAN in Kuwait, Bahrain, Chile, Hong Kong, Singapore, Switzerland, and India, and we are also in negotiations with three additional countries. It's particularly gratifying to hear and realize that we are introducing new services to international markets. We take pride in sharing our knowledge!” — shared Olena Kurchyna.

Beautyworld Middle East Exhibition in Dubai

The exhibition primarily attracted over 70% Arabic-speaking clients from Saudi Arabia and Kuwait. Attending the event provided a valuable opportunity to communicate with partners, as ÉLAN introduces new services to the GCC beauty market, offering advice and assistance for a successful launch. Olena Kurchyna also presented ÉLAN Kimya production for those interested in starting their turnkey cosmetic brand.

Visitors to “Beautyworld Middle East” had the opportunity to purchase ÉLAN's best-selling products and receive information on their application.