
ÉLAN ASIA SHOW: Ultimate Premier Beauty Event in Turkey
From May 15th to May 21st, ÉLAN ASIA SHOW brought together 500 beauty specialists from around the world in Antalya, Turkey. Guided by brand co-founders Anna Kravchenko and Olena Kurchyna, the specialists, including brow artists, make-up artists, and lamimakers, engaged in enriching experiences such as beauty championships, conferences, workshops, and networking. They enjoyed their stay at the luxurious 5-star BOSPHORUS SORGUN HOTEL.
ÉLAN ASIA SHOW triumphantly united top beauty specialists from around the world, representing countries such as Ukraine, Poland, Lithuania, Latvia, Estonia, Slovenia, Romania, Moldova, Bulgaria, Czech Republic, Montenegro, Greece, Italy, Germany, Belgium, the Netherlands, the United Kingdom, Finland, Georgia, Azerbaijan, Turkey, the United Arab Emirates, Israel, Japan, the USA, and Australia.

The participants competed in six intense championships designed specifically for brow artists, make-up artists, and lamimakers. These competitions had a substantial prize pool of 20,000 euros. The winners were recognized for their exceptional skills and received awards and prizes generously provided by ÉLAN, the main sponsor of the event, as well as respected partners like disAL, a renowned professional disinfectant brand, and the International Association of Brow Artists.
The «KIDS MAKE-UP» competition emerged as a highly anticipated event, captivating audiences as young beauty enthusiasts up to the age of 12 showcased their imaginative prowess by creating captivating space-themed make-up looks. Every child received special gifts for taking part.

ÉLAN ASIA SHOW surpassed the mere competition by offering valuable training opportunities. Distinguished speakers, global champions, finalists, and experienced trainers shared their expertise at the BROW & LASH and MAKE-UP conferences. The TOP WORKSHOPS, an extraordinary beauty initiative, featured 28 trainers and championship judges, including the skilled GOLD technologists from ÉLAN, who delivered captivating live demonstrations simultaneously.
The highlight of the event was the debut of the prestigious MISS ÉLAN competition. Eleven outstanding finalists competed for the coveted title. All participants received generous gifts from the event's esteemed partners.
In the end, the crown was awarded to Oleksandra Prokopchenko, a talented artist from Rivne who specializes in brows, make-up, and laminating. Thanks to the generosity of the jury's chairman, Anton Taranenko, CEO of Visit Ukraine, she received a full refund of her participation fee for ÉLAN ASIA SHOW, turning her trip into a wonderful gift.
MISS ÉLAN was an exclusive event for respected members of the International Association of Brow Artists, Make-up Artists, and LamiMakers.
ÉLAN ASIA SHOW was held at the beautiful BOSPHORUS SORGUN HOTEL, a renowned 5-star hotel known for its elegance. The participants enjoyed a relaxing atmosphere with a scenic beach, multiple pools, a luxurious spa center, and «ultra all-inclusive» dining options.