Anna Kravchenko visited «Beauty Eurasia» exhibition in Istanbul

From June 15th to 17th, the international exhibition of cosmetics, beauty products, and hair care, «Beauty Eurasia», took place in Istanbul. The ÉLAN team, led by the brand's founder Anna Kravchenko, attended the event, presenting bestsellers and novelties. During an interview with a Turkish television channel, Anna shared ambitious plans for the brand's development.

«Beauty Eurasia» is an exhibition for beauty industry specialists, annually attracting over 250 exhibitors and thousands of visitors. Participation in the event opens up opportunities for brands to enter the Asian market. The majority of exhibitors are manufacturers of professional cosmetics, accessories, equipment, and perfumes.

ÉLAN Booth

Traditionally, visitors to the ÉLAN booth had the chance to test and purchase innovative products while receiving detailed consultation on their usage. Additionally, attendees had the opportunity to participate in a gift giveaway from the brand.

Anna Kravchenko's Interview

During the exhibition, the Turkish channel Fuar Tv asked about Anna's plans for the development of ÉLAN.

«At ÉLAN KIMYA, our factory, we are already working on creating hair care products. We also plan to start manufacturing decorative cosmetics. As a practicing make-up artist and brow artist, I know from my own experience which products are currently in high demand».

For the latest announcements regarding events featuring ÉLAN, visit the website elanevents.com.ua