ÉLAN founders visit Cosmoprof Asia 2025: bringing world-class beauty technologies back home
At ÉLAN, staying ahead of global beauty trends is more than a philosophy — it is the foundation of everything we create. This November, the co-founders and owners of the ÉLAN brand and the ÉLAN KIMYA manufacturing facility, Anna Kravchenko and Olena Kurchyna, visited Cosmoprof Asia 2025 in Hong Kong. Their annual presence at the exhibition has already become a tradition, reinforcing our commitment to continuous growth and technological excellence.
A leading global platform for beauty innovation
Cosmoprof Asia is one of the most influential B2B events in the professional beauty industry. In 2025, the show took place from 12 to 14 November at the Hong Kong Convention and Exhibition Centre, while Cosmopack Asia, focusing on manufacturing, packaging, and OEM/ODM development, took place from 11 to 13 November at AsiaWorld-Expo.
The exhibition brought together thousands of suppliers, formulators, brands, and technology creators — a unique environment where industry leaders explore what will shape the future of cosmetics, skincare, professional brow & lash treatments, and salon equipment.
Why ÉLAN attends Cosmoprof Asia
For ÉLAN, participation in Cosmoprof is not just about observing trends — it is about ensuring that our products continue to meet global professional standards. By attending the event, Anna and Olena were able to:
- discover the most advanced ingredients and formulations
- explore modern lamination and tinting technologies
- assess new equipment suitable for brow and lash specialists
- review packaging concepts relevant for private-label development
- meet manufacturers, suppliers, and R&D teams from around the world
Cosmoprof Asia provides direct access to cutting-edge solutions, allowing us to evaluate technological directions immediately and implement them into product development at ÉLAN KIMYA.
Key insights and industry directions
During the exhibition, our founders explored several priority areas for the ÉLAN brand:
1. Brow & lash technologies
New lifting systems, tinting pigments, plant-based complexes, and gentle formulations aligned with modern safety standards were among the most valuable directions.
2. Professional equipment
Cosmopack introduced updated devices and applicators designed for brow and lash procedures — a major inspiration for our upcoming professional tools.
3. Advanced packaging for private label
Sustainable materials, airless systems, and customisable packaging solutions offered new possibilities for expanding ÉLAN private-label capabilities.
4. Global beauty trends
Trends such as rational formulations, multi-functional systems, and ingredient transparency reflect a shift toward cleaner and more efficient professional cosmetics.
Strengthening ÉLAN mission
Returning from Hong Kong, our team brought much more than impressions — they brought knowledge, inspiration, and practical solutions for future launches. Each visit to Cosmoprof helps ÉLAN stay aligned with the global beauty market and continue delivering modern, safe, and high-performance products.
Our mission remains unchanged: to bring the world’s most advanced beauty technologies to our customers and elevate the standards of the brow and lash industry worldwide.